Instagram has introduced a new stand-alone app called Instants, currently being tested in Italy and Spain on both iOS and Android devices. The app centers on disappearing photo and video sharing, allowing users to send media that remains available for 24 hours and can only be viewed once during that period.

Instants is tied directly to users’ Instagram accounts and expands on the “Shots” feature already available inside Instagram direct messages. According to Meta, the app is designed to provide users with “low-pressure ways to connect with friends.” Users can share content with mutual Instagram followers and close friends using the app’s built-in camera.

Unlike traditional Instagram posting tools, Instants intentionally limits editing features. Users can add text to photos and videos, but broader editing capabilities are restricted. The app’s design appears focused on encouraging more spontaneous and authentic sharing, reflected in its “real life, real quick” branding.

The concept closely resembles services like Snapchat and BeReal, continuing Meta’s long-standing strategy of adapting popular social media features into its own platforms. However, Meta is experimenting with a separate app experience rather than integrating everything directly into Instagram.

Meta has not confirmed whether Instants will expand into additional markets, including the United States, or if a desktop version is planned. The company stated that it is currently “exploring multiple versions of Instants to see what people like,” suggesting the app may continue evolving during testing.

The launch also highlights Meta’s interest in creating more focused social experiences as user behavior shifts toward private and casual communication.