Simply Wall St
Simply Wall St analyses stocks across 90 global markets and turns the results into visual reports and portfolio tools built for long-term investors.
Financial statements turned into visuals any investor can actually understand.
Simply Wall St is an Australian stock research and portfolio management platform designed to make fundamental investing accessible to everyday investors. Rather than presenting raw financial data in spreadsheet form, it converts company information into visual reports and intuitive charts that give a clear picture of a stock's health at a glance. The platform covers over 120,000 stocks across 90 global markets, sourcing its data from S&P Global Market Intelligence.
Its defining feature is the Snowflake — a five-sided visual that scores each company across Valuation, Growth, Financial Health, Past Performance, and Dividends. Each dimension is graded individually, and the shape of the resulting Snowflake gives an instant read on where a company is strong and where it falls short. Fair value calculations update every six hours throughout the trading day, keeping the scores current.
The platform includes a stock screener, watchlists, community features, and portfolio tracking that connects to over 1,000 brokerages. A transaction-based portfolio mode, launched in February 2025, automatically accounts for buys, sells, dividends, and stock splits to deliver accurate return calculations. Simply Wall St is available on web, iOS, and Android, with a free plan and paid tiers starting at $10 per month.
Apps are frequently updated and may change over time. While we aim to keep our reviews accurate and up to date, some information may become outdated or no longer reflect the current version.
Disclaimer ▽ (click open)
How to Use
Simply Wall St is accessed via web browser or the iOS and Android apps. After creating a free account, the starting point for most users is searching for a specific company or using the stock screener to filter stocks by market, sector, Snowflake score, valuation, dividend yield, or any combination of fundamental criteria. Free users can access a limited number of company reports per month; paid users get unrestricted access.
Each company page centres on the Snowflake visual, which instantly communicates the stock's scoring across its five dimensions. Clicking into any segment reveals the underlying data and the specific checks used to arrive at that score, with plain-language explanations of each metric. This allows investors to understand the reasoning rather than simply taking the score at face value.
Portfolio tracking works in two modes. The first syncs directly with a connected brokerage account from a list of over 1,000 supported brokers, pulling holdings automatically. The second is transaction-based, where users log individual buys, sells, dividends, and splits manually or by import, and the platform calculates true performance returns accounting for all activity. Both modes display the portfolio's overall Snowflake health, sector exposure, and dividend income.
Watchlists track stocks of interest and send alerts when significant changes occur in a company's Snowflake score, valuation, or news. Community features allow users to read and share investment narratives on individual stocks. The stock screener can be saved and used as an ongoing alert system, notifying users when new stocks meet their criteria.
Strongest Points:
✓ The Snowflake visual makes complex fundamental analysis immediately readable for investors without a finance background
✓ Covers 120,000+ stocks across 90 global markets, including extensive coverage outside the US where many competitors fall short
✓ Fair value estimates update every six hours, keeping analysis current throughout the trading day
✓ Portfolio tracking connects to 1,000+ brokerages and handles transaction-based return calculations automatically
✓ Free plan provides meaningful access for casual investors and learners without requiring a subscription
Weaker Points:
✕ Not suited to day traders, options traders, or quantitative investors who need real-time intraday data and execution tools
✕ The Snowflake scoring algorithm is generalised and not calibrated by industry, which can produce misleading comparisons across sectors
✕ Historical data is capped at around 10 years, limiting deeper long-term analysis for investors who want multi-decade context
✕ Portfolio syncing can be unreliable for some brokerages due to ticker differences between data providers
✕ Annual billing is required for paid plans, which represents a significant upfront commitment; some users report unclear auto-renewal practices
How to Use
Simply Wall St is accessed via web browser or the iOS and Android apps. After creating a free account, the starting point for most users is searching for a specific company or using the stock screener to filter stocks by market, sector, Snowflake score, valuation, dividend yield, or any combination of fundamental criteria. Free users can access a limited number of company reports per month; paid users get unrestricted access.
Each company page centres on the Snowflake visual, which instantly communicates the stock's scoring across its five dimensions. Clicking into any segment reveals the underlying data and the specific checks used to arrive at that score, with plain-language explanations of each metric. This allows investors to understand the reasoning rather than simply taking the score at face value.
Portfolio tracking works in two modes. The first syncs directly with a connected brokerage account from a list of over 1,000 supported brokers, pulling holdings automatically. The second is transaction-based, where users log individual buys, sells, dividends, and splits manually or by import, and the platform calculates true performance returns accounting for all activity. Both modes display the portfolio's overall Snowflake health, sector exposure, and dividend income.
Watchlists track stocks of interest and send alerts when significant changes occur in a company's Snowflake score, valuation, or news. Community features allow users to read and share investment narratives on individual stocks. The stock screener can be saved and used as an ongoing alert system, notifying users when new stocks meet their criteria.
Strongest Points:
✓ The Snowflake visual makes complex fundamental analysis immediately readable for investors without a finance background
✓ Covers 120,000+ stocks across 90 global markets, including extensive coverage outside the US where many competitors fall short
✓ Fair value estimates update every six hours, keeping analysis current throughout the trading day
✓ Portfolio tracking connects to 1,000+ brokerages and handles transaction-based return calculations automatically
✓ Free plan provides meaningful access for casual investors and learners without requiring a subscription
Weaker Points:
✕ Not suited to day traders, options traders, or quantitative investors who need real-time intraday data and execution tools
✕ The Snowflake scoring algorithm is generalised and not calibrated by industry, which can produce misleading comparisons across sectors
✕ Historical data is capped at around 10 years, limiting deeper long-term analysis for investors who want multi-decade context
✕ Portfolio syncing can be unreliable for some brokerages due to ticker differences between data providers
✕ Annual billing is required for paid plans, which represents a significant upfront commitment; some users report unclear auto-renewal practices
Use it For:
📈 Long-term investors who want a fast, visual way to assess whether a stock is worth deeper research before committing time to full analysis.
🌍 International investors who need research coverage beyond the US market, including Europe, Asia, Australia, and emerging markets.
👀 Beginner investors who find traditional financial statements confusing and want data presented in a more intuitive visual format.
📊 Dividend-focused investors who want to screen, track, and assess the sustainability of dividend income across their portfolio.
💼 Investors who already use another brokerage or research platform and want Simply Wall St as a complementary screening and snapshot tool.
App Usable on:
Phone
Tablet
PC
TV
Applications and Features
The Snowflake is Simply Wall St's most distinctive feature. It evaluates each company across five dimensions — Valuation, Growth, Financial Health, Past Performance, and Dividends — running dozens of quantitative checks per category. Each check is graded pass or fail, the results feed into the Snowflake's shape, and every score links to the underlying data with a plain-language explanation. Fair values are recalculated every six hours using a discounted cash flow model, updated against live analyst estimates.
The stock screener allows investors to filter the full 120,000+ stock universe by market, sector, Snowflake score, valuation metrics, dividend yield, financial health indicators, and more. Saved screeners can be converted into watchlists or used as standing alerts that notify users when new stocks meet their criteria. Up to five screeners are available on the Premium plan and ten on Unlimited.
Portfolio tools support brokerage sync across 1,000+ supported brokers or manual transaction entry. The transaction-based mode, launched in February 2025, factors in buys, sells, dividends, and splits to produce accurate true return figures rather than simple price-change calculations. The portfolio view shows overall Snowflake health, sector diversification, dividend income, and risk exposure across all held positions.
Community narratives allow users to write and read investment theses on individual stocks, adding a qualitative research layer alongside the quantitative Snowflake data. Thematic ETF portfolios — including Clean Energy, Digital Infrastructure, and Emerging Markets Tech — were introduced in 2025, giving investors exposure to curated themes without building a stock-by-stock portfolio.
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App Summary
Simply Wall St fills a genuine gap in the retail investing market. Most stock research tools present information the way professionals consume it — dense tables of numbers and ratios that take years of experience to interpret quickly. Simply Wall St takes the same underlying data and rebuilds the presentation from the ground up for people who think visually and want answers fast.
It works best for long-term, fundamentals-focused investors who want to assess stocks across multiple markets without spending hours on each one. The Snowflake gives a useful first filter, the screener finds candidates efficiently, and the portfolio tools track performance with enough granularity to be genuinely useful. The global coverage is a standout — few platforms at this price point cover 90 markets comprehensively.
The limitations are consistent: it is not built for active traders, the Snowflake scoring is a starting point rather than a final verdict, historical data is capped at ten years, and annual billing creates a commitment hurdle. Used as one tool in a broader research process rather than as a standalone decision-maker, it delivers solid value.
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Simply Wall St offers a free plan with limited monthly company reports. The Premium plan costs approximately $10 per month billed annually, and the Unlimited plan is approximately $20 per month billed annually, adding unrestricted reports, more watchlists and screeners, portfolio sync, and priority support. All paid plans require annual billing upfront.
Learning Difficulty:
The visual interface makes the platform approachable for beginners, but getting genuine value from the Snowflake scores and screener tools requires a basic understanding of fundamental investing concepts such as valuation, cash flow, and financial health metrics.
Required Skill Sets:
Educational Content:
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Questions & Answers: ⮛ (click to open)
What is the Snowflake and how should investors use it?
The Snowflake is a five-sided visual that scores a company across Valuation, Growth, Financial Health, Past Performance, and Dividends. Each dimension runs dozens of quantitative checks, and the shape of the resulting Snowflake gives a fast read on the company's relative strengths. It works best as a screening tool to identify which companies are worth researching more deeply, not as a standalone buy or sell signal.
Does Simply Wall St cover stocks outside the United States?
Yes, and global coverage is one of its strongest features. The platform covers over 120,000 stocks across 90 markets, including extensive coverage of Europe, Asia, Australia, Canada, and emerging markets. This makes it one of the more internationally comprehensive stock research tools available at its price point.
Is the free plan worth using or is it too restricted?
The free plan provides a meaningful introduction to the platform, with access to company Snowflake data and a limited number of full reports per month. It is sufficient for casual investors or those evaluating whether a paid subscription is worth it. Active investors who regularly research multiple stocks will find the report limits restrictive and will benefit from upgrading.
Can Simply Wall St replace a full-service brokerage or trading platform?
No. Simply Wall St is a research and portfolio analysis tool, not a brokerage. It does not execute trades. It connects to existing brokerage accounts for portfolio tracking purposes, and it is designed to inform investment decisions rather than carry them out. Trades still happen through the investor's own broker.
Good to Knows: ⮛ (click to open)
• Simply Wall St operates as a Corporate Authorized Representative of Sanlam Private Wealth Pty Ltd under Australian financial regulation, giving it a formal regulatory status that many similar platforms lack.
• Transaction-based portfolio tracking, which accurately factors in buys, sells, dividends, and stock splits when calculating returns, was launched in February 2025 and represents a significant upgrade from the previous price-only tracking model.
• Many experienced investors use Simply Wall St alongside a deeper research tool — the Snowflake works well as a screening layer to identify candidates before applying more rigorous analysis through platforms like Morningstar or Bloomberg.
Takeaways: ⮛ (click to open)
• Simply Wall St's core strength is making fundamental stock research visually accessible — the Snowflake system removes the intimidation barrier that keeps many casual investors from doing any company-level research at all.
• Its global coverage of 120,000+ stocks across 90 markets gives it a meaningful edge over US-centric alternatives, making it particularly valuable for investors with international portfolios.
• The platform is best treated as a research starting point rather than a final decision tool — the Snowflake score is a useful filter, not a substitute for reading into the underlying data before making investment decisions.
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